California Launches Conservation Campaign
iEfficient is a coordinated, multimedia public outreach campaign that urges water conservation
As California faces its most severe drought in recent history, 15 water agencies and city governments from around the Inland Empire will launch iEfficient, a coordinated, multimedia public outreach campaign to urge water conservation.
A dynamic advertising campaign including freeway billboards, social media engagement and a kickoff event at the Inland Empire 66ers game on July 22 will support this effort and ask thousands of local residents and businesses to do their part to end water waste in the Inland Empire.
“By collaborating we are able to reach more people with the message that they are a vital part of the solution,” said Bob Tincher, manager of water resources, San Bernardino Valley Municipal Water District. “We’re partnering with other agencies, but most importantly we’re partnering with the community to conserve. It is time for the IE to show the rest of the state that we take water conservation seriously.”
iEfficient.com connects customers to existing tools and provides information on how to put those resources to work protecting local water resources. The site, and a mobile app under development, marries the knowledge and experience of 15 water agencies and local governments, making water efficiency convenient for residents and businesses alike.
iEfficient is one way local agencies are meeting the state mandate to cut water use 20% by 2020. Due to historic drought conditions, Gov. Brown declared a state of emergency and asked all Californians to cut their water use by 20%. Real impacts are being felt across the state and the Inland Empire is no exception. These dry conditions mean that regions like ours are at increased risk for wildfires and must learn to live without imported water from Northern California.
“This drought is not going away any time soon,” said Amanda Kasten, water conservation coordinator for West Valley Water District. “By making conservation a way of life we can secure our water resources now and in the future.”
Together with the public’s support, the Inland Empire will serve as a model of regional cooperation and set an example for the rest of the state.
Participating agencies and governments include: city of Redlands, city of Loma Linda, city of Colton, city of Rialto, city of Riverside, city of Corona, Jurupa Community Services District, Yucaipa Valley Water District, San Bernardino Valley Municipal Water District, San Bernardino Municipal Water Department, Riverside Highland Water Company, San Bernardino Valley Water Conservation District, West Valley Water District, Western Municipal Water District and East Valley Water District.