Building materials manufacturer rebrands with a new name and a fresh look and feel
Hanson Building Products has changed its name to Forterra following the recent sale of the company. The new name reflects the company’s strength, its focus on the future, and its continued dedication to providing premier products and services. The name Forterra captures the company’s essence and purpose – giving form (For-) to the earth (-terra).
The company will continue to operate its five U.S. and Canadian divisions—Pressure Pipe, Pipe & Precast, Structural Precast, Brick, and Roof Tile—as well as its Building Products division in the U.K., and plans to continue production of all existing product lines through its more than 130 facilities.
“The Forterra name and logo have replaced Hanson, but this is a change of branding only. Our company remains committed to the excellence and integrity our customers and the industry as a whole have come to expect,” said Jeff Bradley, CEO of Forterra. “In fact, we’re taking this rebranding opportunity to reinforce our mission and bolster our values: safety above all, getting it done right, and leading by example.”
The new name is effective immediately, and will be implemented across the company’s products, services and communications throughout 2015 and into first quarter of 2016. Company emails and Web addresses will also change to the Forterra name.
￼￼The company’s new logo is inspired by the shapes and forms of brick, pipe and concrete products while the strong wordmark exemplifies the fortitude and solidarity of Forterra.
“We can’t wait for what the future will bring as Forterra. This rebrand allows us to refocus on what truly matters—our employees and the quality of products and services that we provide to our customers,” Bradley said.